Last week we heard from Justin Levy that Workshifting.com was listed on Social Media Examiner as one of the top 10 business blogs and why they are successful. We are so proud that one of our clients’ websites were listed and even more exciting, one of the reasons Social Media Examiner rates it in the top 10 (besides the great writing and staff) is due to the design.

Another addition to this seemingly growing series of how other industries can help the social web grow up, this one takes a walk with photography. I have quite a few friends who are photographers whether by profession or hobby many traits and habits extend pass their disposition. I began looking at how we can take the basics and learn how to interact with the social web more effectively.

When I was fourteen I started attending computer classes at my local community college, one of the basic theories was whether computers would ever become self-aware. This fascinated me, at that time I was thinking that all of the sci-fi books I’ve read could possibly come true. In hindsight, that would have also meant the enslavement or extinction of the human race but when you’re fourteen that isn’t on your mind. As we began to talk about every element of what makes us human versus mechanical elements the sense of hearing was discussed. The professor began to talk about how as humans we have the ability to hear everything but can essentially tune out what is not relevant to us at the current moment. Computers have a much more difficult time to distinguish which sounds are relevant and then to eliminate the irrelevant sounds from current processing. This has always fascinated me, we innately understand what to do and how to do it. This got me thinking about the social web, of course, we are all listening to who’s talking about our brands or keyword interests but that still creates a lot of noise.

Staying cutting edge and breaking the norm is the bloodline of New Marketing Labs, a premier digital marketing, strategy planning and social community engagement firm. Coffee House Ideas was tasked with designing an updated logo and website to better display and explain how New Marketing Labs helps their clients move the needle. New Marketing Labs was started by Chris Brogan and friends with an aggressive approach of doing marketing differently, they wanted a website that exhibited the passion for excellence and human interaction through marketing.

Our goal was first to establish a logo that quickly explained and communicated the professionalism and creativity New Marketing Labs exudes daily. There were many options to choose from but together we developed a logo that was easily identifiable and didn’t fall into the “Web 2.0″ category, which is fatiguing the industry. As we began development on the website we felt a need to add more science elements into the design but didn’t want it overbearing and confusing for the user to know what the company does. We added the double helix in the header background to achieve this more technical aspect of the website to communicate that New Marketing Labs is a company that experiments but with exacting measurement and adjustment to achieve goals. Next, we designed large bold text statements to at the top of every page to immediately explain why the user is on the page. Our goal with the homepage was to provide a textured background to add depth due to the amount of information that needed to be communicated. New Marketing Labs desired a landing page that quickly explained who they are, what they do, who they work for, and what they’re doing now; we felt we were able to accomplish this effectively. New Marketing Labs’ goal was for users to quickly understand what the agency does and how they can help businesses in social media. Stand by for updates on the success of NewMarketingLabs.com.

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With the mass of social networking tools and marketing gimmicks it’s no wonder that people continue to tune out marketers messages. There is a better way to communicate with customers and it has nothing to do with what platform you use, what cool presentation or call to action you show them.