For a software company, one of my clients, they despise the ringing of the phone. They think their customers are completely and utterly mentally deficit of creating educated, technically sound decisions. And after speaking with a few of them I would agree to an extent. However, their contempt seemed a little unfounded.

They spoke of how their customers called in aflame with rage that their humble software was not working as promised, hoped for, expected, or acceptable to general technological standards every other software company holds true to. I felt like I was put into quite the predicament, on one hand I was there to perform a specific service for my client, and on the other hand their customer service people were being relentless by only providing the bare minimum and urging customers to call back another day so that they would not have to deal with that exploding problem today.

As you begin to delve further into building your network the next important task is create, nurture, and maintain your credibility. Once expectations form, your credibility stage begins. It is important to understand how vital this stage, if each party is confident of attaining fulfillment from the relationship, it will strengthen it. How is credibility attained? When appointments are kept, promises are acted upon, facts verified, and services rendered. Then and only then does credibility get whittled out in small, meager, diminutive portions.