I can’t tell you how sick and tired I am of seeing all these social media, seo, twitter, etc. experts that are infecting the places we call home. Some I try to give the benefit of the doubt and look what they have to offer but I am only letdown to see that they are schlepping information they pulled out of an O’Reilly or “For Dummies” book. I began thinking about what this means, thinking is this it, is this what this industry is going to become? False hope. Empty promises. These experts are essentially selling services to show you how to simply use, some try to show you how to game the people on them; and for that they should be shot. But it did make me think about what differentiates people from “experts” and the people who really know how to create real results.

You’re building your network; it’s growing but now what? How do you manage it? Is your network balanced enough? I’ll tell you I’ve always had a problem maintaining an acceptable balance in my network. Mainly because I see my network in three categories: Information, Support, and Referral. It’s tough work maintaining all three categories at the same time but it is worth it.

While reading The Economist and Harvard Business Review I was thinking about social/new media companies and consultants and their relation/strategy towards rising inflation and market recession. With businesses who deal directly with consumers (B2C), how will inflation and a recession affect their consumers? And businesses who work strictly with business (B2B), how will they address the market when their customers put social/new media on the back burner because funds are not available for non-ancillary projects. Or are they missing the point because social/new media is ancillary to every business?